Time for change.
The team at Askew Rehabilitation Services was ready for a change in their logo. They’re well-known as ARS in their industry which is why we kept the acronym part of the primary logo. The icon is a lowercase letter “a” rotated so the flow points upward depicting how they help their clients recover from health issues and move on.
The pattern the icon makes when combined is interesting. It reminds me of lace and has motion. The pattern will add to the overall personality of their collateral.
previous stacked logo:
new stacked logo:
